About
Clay Primrose has spent more than 25 years helping leaders, teams, and organizations understand what makes people work — and how to build environments where they perform at their best.
His practice is grounded in the Birkman Method, one of the most sophisticated behavioral and occupational assessments in the world. Clay doesn't start with frameworks or prescribed solutions. He starts with data — specifically, your Birkman data — and builds from there.
The assessment reveals how you see yourself, how others see you, and what you need from your environment to perform at your best. It's not about finding your "type." It's about understanding the full picture of who you are under pressure, in collaboration, and when the stakes are high.
Clay's approach is built on one conviction: the most effective work is grounded in self-knowledge. That's true whether he's working with a C-suite executive navigating a career transition, a leadership team that's underperforming, or an organization redesigning how it develops and deploys talent.
Clay works with C-suite executives navigating organizational complexity, leadership teams that need to perform better together, and individuals standing at a career or personal crossroads. Clients include leaders at Dell, Apple, HP, IBM, Sonos, Cirrus Logic, Semtech, GSD&M, and the City of Austin, among many others.
Stanford University, BA Psychology · University of Texas at Austin, MBA · Advanced Certified Birkman Consultant · 25+ Years of Practice · Based in San Miguel de Allende, working globally.